Zander led the creative direction for the launch of HiGH, a CBD gummy and vape brand developed from the ground up. Starting with little more than a defined color direction, he built the complete brand ecosystem, establishing the visual identity, brand guidelines, iconography, and packaging system that would carry the brand into market.

The goal was to create something distinct within the CBD space: refined, modern, and immediately recognizable. That approach shaped everything from the packaging to the way the brand showed up in physical and digital environments, helping HiGH stand out in a crowded category.

Beyond the core brand, Zander also designed a custom tradeshow booth that became a focal point at industry events, as well as a line of branded apparel for the parent manufacturing company. Each element was developed to feel cohesive, intentional, and aligned with the larger brand system.

The result was a fully realized launch and not just a product, but a brand presence designed to scale across packaging, environments, and experiences.