+ MYCELIUM FEEDS

Zander developed Mycelium Feeds as a response to opportunity and access. With grain already available as a byproduct of another Mycelium brand, the barrier to entry into bird and animal feed was low, opening the door to build a vertically integrated product line from the ground up. Rather than starting narrow, the approach was intentionally expansive: a shotgun launch of more than 150 SKUs across multiple species and formulations, designed to test demand and identify true best sellers.

Zander led the creative direction and packaging system for the entire line, tackling the complex challenge of differentiation at scale. Each species required multiple formulas with distinct ingredient profiles, all of which needed to be clearly communicated while maintaining a cohesive visual system across birds, animals, and use cases. The result was a flexible yet unified design framework capable of supporting rapid SKU expansion without sacrificing clarity or shelf presence.

As the data came in, the line was refined and narrowed to its strongest performers. Mycelium Feeds stands as an example of design operating hand-in-hand with supply chain access, product strategy, and real-world iteration — where visual systems weren’t just decorative, but essential to making a large, complex product ecosystem work.