Zander began working with Pepper’s Stoned Love through art — creating custom pieces for the band’s studio that reflected their sound, energy, and laid-back coastal roots. That early creative collaboration naturally evolved into deeper conversations about building something physical and lasting together. From those initial discussions, Stoned Love took shape as a cannabis brand rooted in music, lifestyle, and community rather than traditional product marketing.

Zander led the project from early concept through launch, shaping the brand identity, product direction, and visual language to feel authentic to Pepper’s world. The work extended beyond packaging and branding into real-world experiences — arranging video shoots, coordinating giveaways, and facilitating meet-and-greets that connected the product directly to the fans. The launch culminated in the product being introduced live, on stage, at Reggae Rise Up, turning the release into a shared cultural moment rather than a conventional rollout.

Stoned Love was built through relationship first, product second, a brand formed through trust, proximity, and culture. The result was a collaboration that felt organic to the band and meaningful to the community around it.