Zander joined Hooker Golf Co. to help shape the brand into a fully realized golf and lifestyle company, bringing together creative direction, apparel design, product development, eCommerce, and marketing under one cohesive vision.

He led the design and development of seasonal apparel, headwear, accessories, and branded merchandise, taking products from initial concept through production. Zander created detailed tech packs, garment specifications, fit guides, and production documentation, while working directly with overseas vendors and manufacturers through sampling, revisions, production, and quality control. The goal was to create golf apparel that felt less like traditional country-club merchandise and more like something people would actually want to wear on and off the course.

Beyond the product itself, Zander helped develop the complete world around Hooker Golf Co., including brand identity, packaging, website and eCommerce, photography direction, social content, merchandising, retail assets, and launch campaigns. He directed product photography and digital creative to establish a consistent visual language across every customer touchpoint.

That combination of stronger product, branding, merchandising, and marketing helped contribute to a 70% increase in sales, while giving Hooker Golf Co. a more recognizable identity and a stronger foundation for continued growth.

From apparel concepts and tech packs to overseas manufacturing, photography, eCommerce, social, and creative direction, Zander helped connect every part of the brand, turning Hooker Golf Co. into more than golf apparel and building it as a distinct lifestyle brand.

70% sales growth. Apparel + headwear + accessories. Tech packs. Overseas manufacturing. Brand identity. eCommerce. Social. Built for on and off the course.