At Laguna Beach Beer Company, Zander helped shape the brand both inside the taproom and throughout the local community, bringing a hands on approach to creative direction and design. His work included branding, apparel, signage, murals, menus, posters, promotional materials, and print collateral, creating a consistent visual identity across everything customers saw and interacted with. He also designed and painted custom murals and signage throughout the brewery, helping give the physical space the same personality as the brand itself.

His role extended across both creative development and execution, moving seamlessly from designing apparel and marketing materials to physically producing artwork within the brewery. By connecting branding, environmental design, merchandise, and print under one creative vision, Zander helped create an experience that felt distinctly Laguna Beach Beer Company and demonstrated his ability to build brands beyond the screen through design, art, craftsmanship, and physical spaces.