+ MYCELIUM FEEDS

Zander built Mycelium Feeds from the ground up, transforming an opportunity in existing grain supply into a 150+ SKU consumer brand spanning bird, wildlife, and small-animal feed.

He led the complete creative ecosystem, from brand identity, packaging, and product architecture to ecommerce, PDPs, social campaigns, photography, advertising, and digital content. He also developed and optimized the brand’s SEO, product listings, keywords, and marketplace content, helping drive stronger search visibility and establish Mycelium Feeds as a top-performing brand on Amazon and Chewy.

The strategy was built around rapid market testing: launch broadly, analyze real customer demand, and refine the portfolio around the strongest performers. Zander also expanded the brand into merchandise and custom cut-and-sew apparel, overseeing creative from concept through production.

150+ SKUs. Brand to packaging. SEO to ecommerce. Digital to apparel. Concept to market.