Zander’s relationship with Pepper started through art, creating custom pieces for the band’s studio and evolved into Stoned Love, a cannabis and lifestyle brand built around the band’s music, personality, and fanbase.

Zander led the collaboration from concept through launch, developing the brand identity, product strategy, custom packaging, exclusive strains, merchandise, collector products, social creative, and experiential campaigns. Rather than treating it like a traditional celebrity endorsement, he built Stoned Love as an extension of Pepper’s existing culture, connecting product, music, art, and community into one cohesive brand.

The launch came to life through 500+ person meet-and-greets, giveaways, video content, retail and social campaigns, and live activations, culminating with Pepper introducing Stoned Love on stage at Reggae Rise Up in front of 10,000+ fans. Zander managed the creative and physical execution behind it all, from packaging prototypes and production to vendors, merchandise, activations, and launch coordination.

10,000+ person launch. 500+ fan activations. Product to packaging. Merch to stage. A brand built inside the culture, not around it.