Zander founded Master Confectioner’s design and development department, building a portfolio of seven distinct alternative brands from the ground up, each with its own identity, positioning, packaging system, and product strategy.

His role went far beyond branding leading creative direction, social campaigns, content, custom packaging, structural design, product development, and specialized tablet press molds while working directly with production teams to turn concepts into scalable, manufacturable products.

Zander also helped push product innovation, including developing the first gummies featuring edible glitter, using product design itself as a point of differentiation. From early concepts through manufacturing and launch, he connected creative, product development, social storytelling, and production into one cohesive process.

7 brands. Packaging to product. Social to launch. Concept to manufacturing.