+ MY CONCIOUS LIVING

Zander created MYCL (My Conscious Living) as a wellness brand rooted in place, ritual, and intentional living. Inspired by slower mornings, coastal light, natural textures, and the quiet consistency of daily routines, MYCL positioned functional mushrooms not as a performance tool, but as part of a balanced lifestyle. He led the brand from concept through execution, developing the brand strategy, visual identity, packaging systems, product architecture, and creative direction across every customer touchpoint. Beyond the packaging, Zander designed the Shopify website, product detail pages (PDPs), subscription experience, and overall ecommerce journey to create a seamless extension of the brand. Each product was tied to a moment in the day and a desired state of being—focus, calm, energy, or recovery—while the minimal, editorial design language reinforced a sense of warmth, simplicity, and authenticity. The result was a cohesive DTC wellness brand that connected product, digital experience, and lifestyle into a unified customer journey, positioning wellness as something lived into rather than marketed at.