Zander built MYCL (My Conscious Living) from the ground up, transforming functional mushrooms into a modern wellness brand centered around daily ritual, intentional living, and approachable supplementation.

He led the complete brand ecosystem from strategy, identity, packaging, product development, and photography to Shopify, PDPs, subscriptions, SEO, social campaigns, advertising, and ecommerce. He also extended MYCL into merchandise and custom apparel, creating a cohesive lifestyle brand across every physical and digital touchpoint.

The product line grew across functional gummies, liposomal supplements, tinctures, and beverages, with each SKU designed around a clear consumer needs, from focus and energy to sleep and recovery. Zander helped take products from concept and formulation through packaging, manufacturing, compliance, launch, and marketing, connecting creative direction directly to the realities of bringing physical products to market.

The result is a fully integrated DTC wellness brand where product, storytelling, ecommerce, content, and lifestyle all work as one system.

Brand to formulation. Packaging to production. SEO to ecommerce. Concept to consumer.