+ MY CONCIOUS LIVING

Zander created MYCL (My Conscious Living) as a wellness brand rooted in place, ritual, and intentional living. The brand was developed to reflect the environments that inspired it — slower mornings, coastal light, natural textures, and the quiet consistency of daily routines. Rather than positioning functional mushrooms as a performance tool, MYCL framed them as part of a lifestyle shaped by balance and awareness.

Zander led the brand from concept through execution, designing the visual identity, packaging systems, and product architecture to feel calm, modern, and grounded. Each product was connected to a moment in the day and a state of being — focus, calm, energy, recovery — drawing parallels between natural cycles and human rhythms. The design language mirrored this philosophy: minimal, editorial, and tactile, allowing the product to feel at home in real living spaces rather than on a supplement shelf.

MYCL was built to feel less like a product and more like a practice, a reflection of conscious choices influenced by environment, routine, and intention. The result was a brand that connected functional mushrooms to place and lifestyle, positioning wellness as something lived into, not marketed at.